OpenAI’s Dilemma: Watermarking AI-Generated ContentOpenAI, the company behind ChatGPT, has developed a tool capable of watermarking AI-generated text—a feature that could help the company comply with the EU’s upcoming Artificial Intelligence (AI) Act. However, despite the tool’s readiness, OpenAI has hesitated to release it, fearing it could drive users away. The AI Act, which took effect on 1 August 2024, mandates that AI-generated content, including text, audio, images, and videos, must be marked as artificially generated. This requirement becomes enforceable from 2 August 2026, giving companies like OpenAI time to adapt. Despite this, OpenAI remains cautious about implementing its watermarking tool, which it has reportedly had ready for over a year. According to sources quoted by the Wall Street Journal, OpenAI’s concerns stem from potential user backlash. A survey conducted by the company revealed that nearly 30% of loyal ChatGPT users would reduce their usage if the watermarking tool were implemented and competitors did not follow suit. Nevertheless, another survey showed that globally, four out of five people support the idea of an AI detection tool. In a recent blog post, OpenAI confirmed the existence of the watermarking tool, describing it as “highly accurate.” However, the company is still evaluating the potential risks, such as the tool’s impact on non-native English speakers and its vulnerability to circumvention through translation or rewording by other generative models. The watermarking tool would allow ChatGPT to digitally stamp content, making it easier to identify as AI-generated when checked by AI detection tools. While current AI detection methods can be unreliable, this tool could help mitigate misuse, particularly in academic and professional settings where the integrity of content is critical. Watermarking is also a key feature mentioned in the draft AI Pact, a voluntary set of commitments that companies can sign to prepare for compliance with the AI Act. The European Commission hopes to formalize these commitments in an event planned for September. OpenAI has reiterated its commitment to complying with the AI Act but remains cautious about the broader implications of deploying the watermarking tool. As of now, the company continues to explore alternatives while engaging in ongoing debates about the tool’s potential impact. |