AI at the Paris 2024 OlympicsThe Paris 2024 Summer Olympics will mark a significant intersection between athletic competition and the rapidly evolving field of Artificial Intelligence (AI). This development follows the International Olympic Committee’s (IOC) launch of the “Olympic AI Agenda” in April, a comprehensive strategy that aims to integrate AI into sports while ensuring it complements rather than replaces human performance. IOC President Thomas Bach emphasized that AI’s role is to enhance, not supplant, the efforts of athletes, affirming that essential aspects of sports, like running the 100 meters, will always be performed by human athletes. The AI Working Group, comprising AI experts, academics, athletes, and technology companies, developed this agenda after a thorough review of AI applications in sports. Key focus areas include cybersecurity, particularly for athletes, with AI technology set to monitor and remove harmful content from social media during the games. Looking ahead to Paris 2024, athletes’ social media accounts will be monitored for hate speech, with AI swiftly removing negative comments before they can impact the athletes. The IOC is collaborating with tech partners to implement AI-driven measures to create a secure digital environment for athletes and officials during the Games. The IOC is also using AI to advance diversity and inclusivity in sports. AI-powered talent identification systems, deployed by partners like Intel and Samsung, are helping to identify and nurture athletic talent from underrepresented regions, giving more athletes a chance to compete on the global stage. For example, Intel piloted this initiative in Senegal, where it identified local youth with potential for the 2026 Youth Olympic Games. In addition to talent scouting, AI will play a role in media coverage. NBC announced the use of an AI-generated voice clone of renowned sports broadcaster Al Michaels for daily streaming recaps of the Olympics on Peacock. This AI tool, trained on Michaels’ previous broadcasts, will offer personalized highlights packages from the extensive coverage of the Games, making it easier for viewers to catch up on events they may have missed. These advancements underscore the IOC’s commitment to leveraging AI for enhancing the Olympic experience, ensuring inclusivity, and maintaining the integrity of sport, all while navigating the challenges of this emerging technology. |