Business course Beginner level

AI for Digital Marketing

Use AI across your marketing: content and SEO for AI Overviews, social media, email, paid ads and analytics. Hands-on English course, updated for 2026.

Lessons
31in 11 modules
Duration
~27 hself-paced
Quiz
310questions
Level
Beginnerno prerequisites
  • In English
  • Updated on
Free preview · lesson 1 · no account needed How AI Is Transforming Digital Marketing in 2026 Two marketers with the same budget and the same market can achieve completely different results today — not because one has more talent, but because one lets AI handle the routine work and saves their energy for strategy, while the other still writes every post and every email by hand. In 2026, this has become the line separating marketers who move ahead from those who fall behind. Read the preview

What you will learn

The course’s skills. The same ones appear on your Certificate of Completion, so you can show what you covered.

  • Fundamentals of AI in Digital Marketing
  • Content Generation and SEO with AI
  • Social Media and Community with AI
  • Email Marketing and Automation with AI
  • Paid Ads and Performance Marketing with AI
  • Analytics, Data and Personalisation with AI
  • Video, Audio and Visual Marketing with AI
  • Ethics, Regulation and an AI-First Strategy

About the course

A complete AI course for digital marketing, updated for 2026. Covers content generation with GPT-6.1 Sol and Claude Opus 5.5, SEO in the age of Google AI Overviews, copywriting, social media, email marketing, AI video and audio, Performance Max and Meta Advantage+, predictive analytics, personalisation, ethics and the EU AI Act, plus real case studies and hands-on projects for marketers.

Who it is for

For professionals who want to use AI in their everyday work, without writing code. It belongs to AI in Marketing, on the Business track.

What you need

Beginner level: you do not need prior experience with AI; the course starts from the basics. No programming required.

Course curriculum

11 modules · 31 lessons · about 27 hours · 310 quiz questions

Read a free preview of lesson 1: “How AI Is Transforming Digital Marketing in 2026” No account needed. See how a lesson is written before you pay.
  1. Module 1: Fundamentals of AI in Digital Marketing

    4 lessons · 3 h 20 min · 40 questions
    1. How AI Is Transforming Digital Marketing in 2026 Free preview of the lesson “How AI Is Transforming Digital Marketing in 2026” 50 min 10 questions
    2. Essential AI Tools for Marketers 50 min 10 questions
    3. MarTech Stack Architecture with AI 50 min 10 questions
    4. AI Automation Levels in Marketing 50 min 10 questions
  2. Module 2: Content Generation and SEO with AI

    4 lessons · 3 h 30 min · 40 questions
    1. AI Content Generation: From Idea to Publication 55 min 10 questions
    2. SEO Optimization with AI and Google AI Overviews 55 min 10 questions
    3. AI Copywriting: Ads, Email, and Landing Pages 50 min 10 questions
    4. Content Strategy and Editorial Calendar with AI 50 min 10 questions
  3. Module 3: Social Media and Community with AI

    3 lessons · 2 h 35 min · 30 questions
    1. Social Media Automation with AI 55 min 10 questions
    2. Creating Visual and Video Content for Social Media with AI 50 min 10 questions
    3. Community Management and Social Listening with AI 50 min 10 questions
  4. Module 4: Email Marketing and Automation with AI

    3 lessons · 2 h 35 min · 30 questions
    1. Intelligent Email Marketing with AI 50 min 10 questions
    2. AI-Powered Automations and Funnels 55 min 10 questions
    3. Advanced Personalization and Segmentation with AI 50 min 10 questions
  5. Module 5: Paid Ads and Performance Marketing with AI

    3 lessons · 2 h 40 min · 30 questions
    1. Google Ads with AI: Performance Max and Beyond 55 min 10 questions
    2. Meta Ads and Paid Social with AI 55 min 10 questions
    3. Campaign Optimization, ROAS, and Budgeting with AI 50 min 10 questions
  6. Module 6: Analytics, Data and Personalisation with AI

    3 lessons · 2 h 35 min · 30 questions
    1. Customer Analytics and Predictive Marketing with AI 55 min 10 questions
    2. Personalization at scale with AI 50 min 10 questions
    3. Dashboards, reporting, and decision-making with AI 50 min 10 questions
  7. Module 7: Video, Audio and Visual Marketing with AI

    3 lessons · 2 h 40 min · 30 questions
    1. AI Image Generation and Visual Design 55 min 10 questions
    2. AI Video Marketing: From Script to Publishing 55 min 10 questions
    3. Audio, Podcast, and Voice Marketing with AI 50 min 10 questions
  8. Module 8: Ethics, Regulation and an AI-First Strategy

    3 lessons · 2 h 40 min · 30 questions
    1. Ethics and Brand Safety in AI Marketing 50 min 10 questions
    2. Legislation: EU AI Act, GDPR, and Marketing Compliance 55 min 10 questions
    3. AI-First Marketing Strategy: Roadmap and Implementation 55 min 10 questions
  9. Module 9: Case Studies and Hands-On Projects

    3 lessons · 2 h 50 min · 30 questions
    1. Case Study: The AI-Driven Digital Transformation of an Online Fashion Store 55 min 10 questions
    2. Case Study: An AI Strategy for a Marketing Agency 55 min 10 questions
    3. Hands-On Project: Build Your AI Marketing Strategy 60 min 10 questions
  10. Module 10: Official Resources, 2026 Updates and Learning Paths

    1 lesson · 38 min · 5 questions
    1. Official Resources, What Changed in 2026, and Next Steps 38 min 5 questions
  11. Module 11: Final Quiz — AI for Digital Marketing

    1 lesson · 1 h · 15 questions
    1. Final Assessment — AI for Digital Marketing 60 min 15 questions
By email

Email me the course syllabus

Modules and lessons in order, plus the link to the preview of lesson 1 — so you can decide at your own pace.

How you learn

You read the lesson, ask the AI Professor right on the page and check what you remember.

How AI Is Transforming Digital Marketing in 2026

Two marketers with the same budget and the same market can achieve completely different results today — not because one has more talent, but because one lets AI handle the routine work and saves their energy for strategy, while the other still writes every post and every email by hand. In 2026, this has become the line separating marketers who move ahead from those who fall behind.

The AI Professor bar that appears in the lesson under the selected passage, with the actions “Explain this to me”, “Give me an example”, “Why does it matter?” and “My own question”
The first lines of lesson 1 of this course. Read the free preview, no account needed.
  1. You read the lesson at your own pace

    Written lessons, with examples and exercises. Your progress is saved automatically, so you can pick up where you left off.

  2. You ask the AI Professor inside the lesson

    Select a passage and it explains it, gives you an example or tells you why it matters. You can type or talk to it, in English.

  3. You check what you remember

    Every lesson has its own quiz, with explanations for the answers: 310 questions across the course. The professor also summarizes the lesson and prepares review flashcards.

  4. You get the Certificate of Completion

    Once you complete the lessons and reach the minimum quiz score, you issue it from your account, with a unique number, publicly verifiable.

The AI Professor is included in your subscription, per-course access included, with a monthly fair-use limit. It is an AI system, not a human teacher, and its answers may contain errors; details in the Terms. See how the AI Professor works.

You leave with proof anyone can check

The Certificate of Completion for “AI for Digital Marketing”: a private attestation with a unique number and a QR code. A recruiter confirms it is authentic on the public verification page, with no account and no cost.

Example of a Cursuri AI Certificate of Completion with sample data: the serial number and the issue date in the top-right corner, the holder’s name, the course, the tier awarded, the percentage of lessons, the average score, the study time, the course version, the issuer and the verification QR code
The real document, an A4 PDF, shown here with sample data. Yours carries your name, the course “AI for Digital Marketing”, the serial number, the issue date and the tier you earned; the QR code in the image is decorative.
  • Anyone can verify it

    Public verification page, QR code and cryptographic fingerprint, with no account for the person checking.

  • You show it where it counts

    Add it to your CV and LinkedIn profile; a recruiter confirms authenticity with one click.

  • It says exactly what it attests

    The course, the tier you earned (Pass, Merit or Distinction), the serial number and the issue date, plus the percentage of lessons completed.

Verify a certificate
Pricing

Just this course, or more with this one included

A subscription by number of courses: 1, 3, 5, 10, 15 or 25 courses a month, or the full catalog. You pick them and can change them at every renewal; your progress and certificates stay. Billed monthly or yearly (12 months for the price of 10), in EUR. You can stop the renewal anytime from your account, and access starts right after payment. Prices are totals, with VAT included at the rate of your country.

How many courses a month?

This course goes first on your list; you pick the others in your account and can change them at every renewal.

Billing period
  1. 1 course Only this course

    €99 a course

    €99a month €990a year, 12 months of access

  2. 3 courses This one + 2 of your choice

    under €67 a course

    €199a month €1,990a year, 12 months of access

  3. 5 courses This one + 4 of your choice

    under €52 a course

    €259a month €2,590a year, 12 months of access

  4. 10 courses Recommended This one + 9 of your choice

    under €32 a course

    €319a month €3,190a year, 12 months of access

  5. 15 courses This one + 14 of your choice

    under €24 a course

    €359a month €3,590a year, 12 months of access

  6. 25 courses This one + 24 of your choice

    under €16 a course

    €399a month €3,990a year, 12 months of access

  7. Full catalog Nothing to pick, new courses included

    under €10 a course, across all 50

    €499a month €4,990a year, 12 months of access

Total prices, VAT included. Move up anytime and pay only the difference for the days left; move down at renewal. Renews automatically, you stop it anytime from your account; your progress and certificates stay. Digital content with immediate access: see the withdrawal terms.

Before you decide

Frequently asked questions

About the course, the price, the AI Professor and the certificate.

What will I learn in “AI for Digital Marketing”?

A complete AI course for digital marketing, updated for 2026. Covers content generation with GPT-6.1 Sol and Claude Opus 5.5, SEO in the age of Google AI Overviews, copywriting, social media, email marketing, AI video and audio, Performance Max and Meta Advantage+, predictive analytics, personalisation, ethics and the EU AI Act, plus real case studies and hands-on projects for marketers.

The course has 11 modules and 31 lessons, with 310 quiz questions. The full curriculum, module by module, is shown on the course page.

Do I need prior experience for this course?

No. The course is Beginner level and starts from the basics: you do not need prior experience with AI. Business courses require no programming.

How long does the course take?

The estimated duration is about 27 hours, across 31 lessons. You learn at your own pace, and your progress is saved automatically at every lesson, so you can pick up where you left off.

How much does it cost, and which plan do I need?

This course alone: the 1 course plan, €99 per month. The course fits into every plan of the subscription, next to other courses you choose: for example 3 courses for €199, 10 courses for €319 (recommended) or the full catalog for €499 per month.

You pick your courses after paying and can change them at every renewal; starting from here, this one is already picked. Plans are billed in EUR, monthly or yearly (pay for 10 months, get 12). Every price is a total, with VAT included at the rate of your country. See all plans.

Can I read part of the course before paying?

Yes. You can read a free preview of lesson 1, “How AI Is Transforming Digital Marketing in 2026”, without an account. The preview shows you how the lesson is written; the rest of the lesson and the other lessons open after payment.

How does the AI Professor help me in this course?

The AI Professor is built into every lesson and starts from the lesson you have open: it explains the passages you select, gives you examples, summarizes the lesson, tests you with a quiz and prepares review flashcards. You can type or talk to it, in English.

It is included in every plan of your subscription, with a fair-use limit. It is an AI system, not a human teacher, and its answers may contain errors; details in the Terms.

Do I get a certificate when I finish the course?

When you meet the completion thresholds shown on the platform (lessons completed and the minimum quiz score), you can issue your Certificate of Completion for “AI for Digital Marketing” from your account, with a unique number, publicly verifiable on the site.

It is a private attestation of course completion, issued by GALIAN SOFTWARE DEVELOPMENT SRL. It is NOT a diploma or a state-recognised qualification under Romanian Laws 198/2023, 199/2023 or Government Ordinance 129/2000; employers may take it into account at their own discretion. Details in the Certification policy.

Does the subscription renew automatically? How do I stop it?

Yes. The subscription renews automatically at the end of each monthly billing period. You can see the next renewal date in your account at any time.

You can stop the renewal at any time, from your account or by email, with no other formality. Access stays active until the end of the period already paid for, and no pro-rata refund is made for a period already started, except in the cases provided by law. Your progress stays saved in your account. Details in the Terms & Conditions, section 5.5.

Can my company buy this course for a team?

Yes. With the team library, the company admin picks 3, 5, 10, 15 or 25 courses a month, or the full catalog, for the whole team, from €49 per member per month, excl. VAT, for 5 members or more. A dashboard shows each member’s progress and manages seats centrally. Price it for your team.

From the same track

Similar courses

You can pick them together with this one in a 3, 5 or 10-course subscription (3 courses for €199 a month), and the full catalog includes them all. A single course is €99 a month.

Start the course today, at your own pace

“AI for Digital Marketing”: 31 lessons and about 27 hours of content, with your progress saved at every lesson.

  • Instant access after payment, on computer, tablet or phone.
  • AI Professor in every lesson, included in your subscription.
  • Certificate of Completion, publicly verifiable.

1-course subscription

€99/month

VAT included · stop the renewal anytime from your account

Start the course · €99/month Or 3 courses for €199/month, this one included