Business course Intermediate level

AI for Sales and CRM

Use AI across your sales process: predictive lead scoring, intelligent CRM, B2B prospecting, forecasting and team productivity. Hands-on course for 2026.

Lessons
28in 11 modules
Duration
~25 hself-paced
Quiz
332questions
Level
Intermediateassumes the basics
  • In English
  • Updated on
Free preview · lesson 1 · no account needed The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing Three years ago, the day of a B2B sales representative started with two hours of data entry into the CRM, followed by another two lost copying generic emails and adjusting a forecast in a stubborn Excel spreadsheet — only in the afternoon, already exhausted, did they actually get to talk to a customer. In 2026, that routine belongs in a museum of inefficiency. Read the preview

What you will learn

The course’s skills. The same ones appear on your Certificate of Completion, so you can show what you covered.

  • Fundamentals of AI in Sales
  • Intelligent CRM and Automation
  • B2B Prospecting and Outreach with AI
  • Advanced AI Sales Strategies
  • AI for Sales Teams and Productivity
  • AI Tech Stack and Integrations for Sales
  • Ethics, Legislation and AI Compliance in Sales
  • Implementation and Scaling

About the course

A premium, complete AI course for sales and CRM, updated for 2026. Covers the fundamentals of AI in sales, predictive lead scoring,intelligent CRM (HubSpot Breeze AI, Salesforce Einstein, Zoho Zia), B2B prospecting with AI, hyper-personalised outreach, social selling, advanced strategies (ABS, revenue forecasting, AI coaching), team productivity and automation, a complete tech stack, data integration, data governance, ethics and EU AI Act/GDPR compliance, implementation with a roadmap and KPIs, real-world case studies and a hands-on AI strategy project.

Who it is for

For professionals who want to use AI in their everyday work, without writing code. It belongs to AI in Marketing, on the Business track.

What you need

Intermediate level: it helps to already know the basics of AI and of the course’s field. No programming required.

Course curriculum

11 modules · 28 lessons · about 25 hours · 332 quiz questions

Read a free preview of lesson 1: “The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing” No account needed. See how a lesson is written before you pay.
  1. Module 1: Fundamentals of AI in Sales

    3 lessons · 2 h 45 min · 36 questions
    1. The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing Free preview of the lesson “The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing” 55 min 12 questions
    2. AI Lead Scoring and Qualification: How to Find the Real Buyer in a Sea of Noise 55 min 12 questions
    3. Sales Pipeline and Predictive Analytics: The End of Gut-Feeling Forecasts 55 min 12 questions
  2. Module 2: Intelligent CRM and Automation

    3 lessons · 2 h 45 min · 36 questions
    1. AI CRM in 2026: HubSpot Breeze, Salesforce Einstein, and How to Choose Correctly 55 min 12 questions
    2. Automated Follow-up and Nurturing with AI: How to Never Lose Another Lead 55 min 12 questions
    3. Conversational AI and Sales Chatbots: From "Dumb Robot" to Qualification Agent 55 min 12 questions
  3. Module 3: B2B Prospecting and Outreach with AI

    3 lessons · 2 h 45 min · 36 questions
    1. B2B Prospecting with AI: Strategy, Tools, and Workflows 55 min 12 questions
    2. Hyper-personalization in Outreach: Email, Video, and Messaging with AI 55 min 12 questions
    3. Social Selling with AI: LinkedIn, Communities, and Account-Based Marketing 55 min 12 questions
  4. Module 4: Advanced AI Sales Strategies

    3 lessons · 2 h 45 min · 36 questions
    1. Personalization at Scale and Account-Based Selling: How to Sell "1-to-1" to 1,000 Companies 55 min 12 questions
    2. Revenue Forecasting and Price Optimization with AI: How to Stop Leaving Money on the Table 55 min 12 questions
    3. Sales Enablement and Coaching with AI: How to Clone Your Best Salespeople 55 min 12 questions
  5. Module 5: AI for Sales Teams and Productivity

    3 lessons · 2 h 45 min · 36 questions
    1. AI-Powered Training and Onboarding for Sales Teams 55 min 12 questions
    2. Sales Productivity with AI: Automation and Efficiency 55 min 12 questions
    3. Sales-Marketing Alignment with AI (Smarketing) 55 min 12 questions
  6. Module 6: AI Tech Stack and Integrations for Sales

    3 lessons · 2 h 45 min · 36 questions
    1. The Architecture of the AI Sales Tech Stack in 2026 55 min 12 questions
    2. Integrating Data and Information Sources for AI in Sales 55 min 12 questions
    3. Data Governance and Data Quality in the CRM Ecosystem 55 min 12 questions
  7. Module 7: Ethics, Legislation and AI Compliance in Sales

    2 lessons · 1 h 50 min · 24 questions
    1. Ethics and Transparency in Using AI for Sales 55 min 12 questions
    2. The EU AI Act, GDPR, and Compliance in B2B Sales 55 min 12 questions
  8. Module 8: Implementation and Scaling

    3 lessons · 2 h 45 min · 36 questions
    1. AI Implementation Strategy in Sales — Roadmap and KPIs 55 min 12 questions
    2. Change Management and AI Adoption in Sales Organizations 55 min 12 questions
    3. Scaling and Continuous Optimization of AI-Powered Sales 55 min 12 questions
  9. Module 9: Case Studies and Hands-On Projects

    3 lessons · 2 h 50 min · 36 questions
    1. Case Study: Transforming a B2B Sales Team with AI 55 min 12 questions
    2. Case Study: An Intelligent CRM for a Fashion E-commerce Retailer 55 min 12 questions
    3. Hands-On Project: Build Your AI Sales Strategy 60 min 12 questions
  10. Module 10: Resources, 2026 Updates and Learning Paths

    1 lesson · 32 min · 5 questions
    1. Official Resources, 2026 Updates, and Learning Paths 32 min 5 questions
  11. Module 11: Final Quiz — AI for Sales and CRM

    1 lesson · 1 h · 15 questions
    1. Final Assessment — AI for Sales and CRM 60 min 15 questions
By email

Email me the course syllabus

Modules and lessons in order, plus the link to the preview of lesson 1 — so you can decide at your own pace.

How you learn

You read the lesson, ask the AI Professor right on the page and check what you remember.

The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing

Three years ago, the day of a B2B sales representative started with two hours of data entry into the CRM, followed by another two lost copying generic emails and adjusting a forecast in a stubborn Excel spreadsheet — only in the afternoon, already exhausted, did they actually get to talk to a customer. In 2026, that routine belongs in a museum of inefficiency.

The AI Professor bar that appears in the lesson under the selected passage, with the actions “Explain this to me”, “Give me an example”, “Why does it matter?” and “My own question”
The first lines of lesson 1 of this course. Read the free preview, no account needed.
  1. You read the lesson at your own pace

    Written lessons, with examples and exercises. Your progress is saved automatically, so you can pick up where you left off.

  2. You ask the AI Professor inside the lesson

    Select a passage and it explains it, gives you an example or tells you why it matters. You can type or talk to it, in English.

  3. You check what you remember

    Every lesson has its own quiz, with explanations for the answers: 332 questions across the course. The professor also summarizes the lesson and prepares review flashcards.

  4. You get the Certificate of Completion

    Once you complete the lessons and reach the minimum quiz score, you issue it from your account, with a unique number, publicly verifiable.

The AI Professor is included in your subscription, per-course access included, with a monthly fair-use limit. It is an AI system, not a human teacher, and its answers may contain errors; details in the Terms. See how the AI Professor works.

You leave with proof anyone can check

The Certificate of Completion for “AI for Sales and CRM”: a private attestation with a unique number and a QR code. A recruiter confirms it is authentic on the public verification page, with no account and no cost.

Example of a Cursuri AI Certificate of Completion with sample data: the serial number and the issue date in the top-right corner, the holder’s name, the course, the tier awarded, the percentage of lessons, the average score, the study time, the course version, the issuer and the verification QR code
The real document, an A4 PDF, shown here with sample data. Yours carries your name, the course “AI for Sales and CRM”, the serial number, the issue date and the tier you earned; the QR code in the image is decorative.
  • Anyone can verify it

    Public verification page, QR code and cryptographic fingerprint, with no account for the person checking.

  • You show it where it counts

    Add it to your CV and LinkedIn profile; a recruiter confirms authenticity with one click.

  • It says exactly what it attests

    The course, the tier you earned (Pass, Merit or Distinction), the serial number and the issue date, plus the percentage of lessons completed.

Verify a certificate
Pricing

Just this course, or more with this one included

A subscription by number of courses: 1, 3, 5, 10, 15 or 25 courses a month, or the full catalog. You pick them and can change them at every renewal; your progress and certificates stay. Billed monthly or yearly (12 months for the price of 10), in EUR. You can stop the renewal anytime from your account, and access starts right after payment. Prices are totals, with VAT included at the rate of your country.

How many courses a month?

This course goes first on your list; you pick the others in your account and can change them at every renewal.

Billing period
  1. 1 course Only this course

    €99 a course

    €99a month €990a year, 12 months of access

  2. 3 courses This one + 2 of your choice

    under €67 a course

    €199a month €1,990a year, 12 months of access

  3. 5 courses This one + 4 of your choice

    under €52 a course

    €259a month €2,590a year, 12 months of access

  4. 10 courses Recommended This one + 9 of your choice

    under €32 a course

    €319a month €3,190a year, 12 months of access

  5. 15 courses This one + 14 of your choice

    under €24 a course

    €359a month €3,590a year, 12 months of access

  6. 25 courses This one + 24 of your choice

    under €16 a course

    €399a month €3,990a year, 12 months of access

  7. Full catalog Nothing to pick, new courses included

    under €10 a course, across all 50

    €499a month €4,990a year, 12 months of access

Total prices, VAT included. Move up anytime and pay only the difference for the days left; move down at renewal. Renews automatically, you stop it anytime from your account; your progress and certificates stay. Digital content with immediate access: see the withdrawal terms.

Before you decide

Frequently asked questions

About the course, the price, the AI Professor and the certificate.

What will I learn in “AI for Sales and CRM”?

A premium, complete AI course for sales and CRM, updated for 2026. Covers the fundamentals of AI in sales, predictive lead scoring,intelligent CRM (HubSpot Breeze AI, Salesforce Einstein, Zoho Zia), B2B prospecting with AI, hyper-personalised outreach, social selling, advanced strategies (ABS, revenue forecasting, AI coaching), team productivity and automation, a complete tech stack, data integration, data governance, ethics and EU AI Act/GDPR compliance, implementation with a roadmap and KPIs, real-world case studies and a hands-on AI strategy project.

The course has 11 modules and 28 lessons, with 332 quiz questions. The full curriculum, module by module, is shown on the course page.

Do I need prior experience for this course?

The course is Intermediate level: it helps to already know the basics of AI and of the course’s field. Business courses require no programming.

How long does the course take?

The estimated duration is about 25 hours, across 28 lessons. You learn at your own pace, and your progress is saved automatically at every lesson, so you can pick up where you left off.

How much does it cost, and which plan do I need?

This course alone: the 1 course plan, €99 per month. The course fits into every plan of the subscription, next to other courses you choose: for example 3 courses for €199, 10 courses for €319 (recommended) or the full catalog for €499 per month.

You pick your courses after paying and can change them at every renewal; starting from here, this one is already picked. Plans are billed in EUR, monthly or yearly (pay for 10 months, get 12). Every price is a total, with VAT included at the rate of your country. See all plans.

Can I read part of the course before paying?

Yes. You can read a free preview of lesson 1, “The AI Revolution in Sales: From Administrative Work to Strategic Deal Closing”, without an account. The preview shows you how the lesson is written; the rest of the lesson and the other lessons open after payment.

How does the AI Professor help me in this course?

The AI Professor is built into every lesson and starts from the lesson you have open: it explains the passages you select, gives you examples, summarizes the lesson, tests you with a quiz and prepares review flashcards. You can type or talk to it, in English.

It is included in every plan of your subscription, with a fair-use limit. It is an AI system, not a human teacher, and its answers may contain errors; details in the Terms.

Do I get a certificate when I finish the course?

When you meet the completion thresholds shown on the platform (lessons completed and the minimum quiz score), you can issue your Certificate of Completion for “AI for Sales and CRM” from your account, with a unique number, publicly verifiable on the site.

It is a private attestation of course completion, issued by GALIAN SOFTWARE DEVELOPMENT SRL. It is NOT a diploma or a state-recognised qualification under Romanian Laws 198/2023, 199/2023 or Government Ordinance 129/2000; employers may take it into account at their own discretion. Details in the Certification policy.

Does the subscription renew automatically? How do I stop it?

Yes. The subscription renews automatically at the end of each monthly billing period. You can see the next renewal date in your account at any time.

You can stop the renewal at any time, from your account or by email, with no other formality. Access stays active until the end of the period already paid for, and no pro-rata refund is made for a period already started, except in the cases provided by law. Your progress stays saved in your account. Details in the Terms & Conditions, section 5.5.

Can my company buy this course for a team?

Yes. With the team library, the company admin picks 3, 5, 10, 15 or 25 courses a month, or the full catalog, for the whole team, from €49 per member per month, excl. VAT, for 5 members or more. A dashboard shows each member’s progress and manages seats centrally. Price it for your team.

From the same track

Similar courses

You can pick them together with this one in a 3, 5 or 10-course subscription (3 courses for €199 a month), and the full catalog includes them all. A single course is €99 a month.

Start the course today, at your own pace

“AI for Sales and CRM”: 28 lessons and about 25 hours of content, with your progress saved at every lesson.

  • Instant access after payment, on computer, tablet or phone.
  • AI Professor in every lesson, included in your subscription.
  • Certificate of Completion, publicly verifiable.

1-course subscription

€99/month

VAT included · stop the renewal anytime from your account

Start the course · €99/month Or 3 courses for €199/month, this one included